Thursday, June 23, 2011

SWP FUN FACTS - Social Media sees no age

According to Pew Research - "Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010"


And for those of you who may not have thought that social media advertising was relevant to your business because you weren't targeting the younger generations, think again. This research shows that that social media is a trend that sees no age. Why wouldn't you want to make sure that everyone that could possibly be seeing your business, is seeing your business? There is no good reason, even if it doesn't generate a sale at that exact moment, your company is now branding, and you're making sure that people do still know who you are. That way the next time it just happens to come up in conversation, you know that you can count on your business being brought up!

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